Updating Affirmative Fair Housing Marketing Plans
This advanced, interactive session is designed for housing professionals needing to update their Affirmative Fair Housing Marketing Plan (AFHMP). AFHMPs must be reviewed and updated, if necessary, every five years. The AFHMP Form 935.2A now requires owners to gather and report demographic information from their existing tenant population, their waiting list and their surrounding community via census data. However, the new census resources online are intimidating and technical to navigate. We will demonstrate the process by completing the online census research for a “sample property” and provide tips on the best ways to ensure your revised plan is a complete submission. Finally, learn inexpensive, yet effective, advertising and marketing techniques to attract applicants to your property without blowing your advertising budget.